The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

Đấu Thần Tuyệt Thế is a MMORPG game that has taken the Vietnamese market by storm. It was officially launched on August 10, 2023, and has quickly risen to the top of the App Store charts in Vietnam. How did this game achieve such a remarkable success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing to reveal the answers. Source: AppGrowing   Đấu Thần Tuyệt Thế: A MMORPG Game that Delivers an Immersive Experience   Đấu Thần Tuyệt Thế is a MMORPG published by Vplay from Vietnam. The game features a fantasy world with rich lore, diverse races, and epic battles. The game boasts stunning […]

Published by VGP, Vietnam's first post-doomsday style MMORPG Kỷ Nguyên GenZ (Gen Z Era) was released on July 13th. According to AppGrowing, the game has topped App Store and Google Play and consistently stayed in the top 20 and top 10 of each download chart respectively. Massive advertising made it the most advertised Vietnamese developer in the last 30 days. Source: AppGrowing   01 Ultimate Niche: Cyberpunk Art of Kỷ Nguyên GenZ   If someone says that Vietnamese mobile MMORPGs are ruled by Chinese-fantasy theme, no one will doubt it. But that doesn't mean that other themes and art styles can't win. In recent years, more genres of MMORPGs have been born in Vietnam, and some of them have gained […]

Authorized by South Korean developer Webzen and published by Vision Game, MU: Trứng Vàng Vô Hạn (Mu: Unlimited Golden Eggs) is the mobile game version of the classic PC game Mu Online. According to AppGrowing, after its release in Vietnam on July 3, the MMORPG immediately hit the No. 1 spot in Top Free and Top Grossing on Google Play and AppStore, and remained in the top 5 and top 10 respectively. Since its Pre-registration on June 13, the game had begun advertising campaign and scaled it after the official release.   01 Pre-registration and After-Launch Advertising Strategy of MU: Trứng Vàng Vô Hạn   Mu Online is a popular MMORPG in Vietnam. It was introduced in 2001 and is […]

If you are a fan of role playing games, you may have heard of Thiên Thư Truyền Kỳ, a popular game that takes you to a fantasy world of martial arts and magic. But do you know how this game became so successful? In this article, we will reveal some of the secrets behind the game’s advertising strategy, based on the data collected and analyzed by AppGrowing, a leading platform for mobile app marketing intelligence.   01 How Thiên Thư Truyền Kỳ Dominated the Vietnam Market   One of the most impressive achievements of Thiên Thư Truyền Kỳ is that it ranked NO.1 in the Google Play charts in Vietnam on 2023-07-28, beating many other well-known games in the same […]

Tiên Lữ Kỳ Duyên is a MMORPG game that takes players to a fantasy world of immortal cultivation and epic battles. The game has been well-received by Vietnamese players since its launch on July 11, 2023, ranking No.1 in the App Store charts. How did Tiên Lữ Kỳ Duyên achieve such success? What are the secrets behind its advertising strategy and performance? In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to reveal some insights and trends of Tiên Lữ Kỳ Duyên’s advertising campaign.   01 Overview of Tiên Lữ Kỳ Duyên’s Advertising Campaign   According to the data monitored and collected by AppGrowing, Tiên Lữ Kỳ Duyên has created 541 ads in total, covering 5 […]

miHoYo launched the hit mobile game Honkai: Star Rail in April and attracted global gamers' attention. A month later, on May 17, another adventure game, Light of Thel: New Era, was officially released in Southeast Asia and then topped the game charts in several countries. According to AppGrowing, this mobile MMORPG, published by Chinese developer LR Games, conducted a massive advertising campaign for the last 30 days and overpowered such hugely popular games as Coin Master and Honkai: Star Rail to lead the ad volume charts. Source: AppGrowing In 2019, this anime-themed game was first released in Mainland China, and has entered Hong Kong, Macau & Taiwan of China, Japan, Korea, Europe, and North America over the past 4 years […]

MMORPG mobile games are one of the most popular categories in Vietnam. According to Sensor Tower, MMORPGs have always led the Vietnamese mobile game market. In June 2023, Hoa Kiếm Mobile, a new game officially released by local Vietnamese game developer Funtap, won the Top 1 of the App Store game chart at the beginning of its beta test. According to AppGrowing, the game ran massive advertising campaigns in its pre-registration and early launch period, which was a major reason why it managed to win among popular games from well-known developers such as VNG and VTC. Source: AppGrowing Hoa Kiếm Mobile is a typical Chinese Fantasy MMORPG with "swordplay" as the main selling point, allowing players to choose from 5 […]

In March this year, AppGrowing observed that many new MMO games emerged in the global market in Q1, showing a strong momentum of revenue growth. This widely recognized red sea category seems to have become a hot spot of attention for global developers. Recently, a new MMO has emerged - Eskyfun's "神蹟：血舞者(Miracle: Blood Dancer)" broke into the app store revenue charts of Hong Kong, Macao and Taiwan market. This Korean-style MMO was officially launched on May 3, and basically maintained in the top 10 of Taiwan iOS revenue chart, once won the first place, overpowering "Honkai: Star Rail" "暮色双城" and other games.     At the same time as "神蹟：血舞者" broke through the Hong Kong, Macao and Taiwan market, Eskyfun […]