Gun X Mobile is a casual game that lets you shoot your way through various challenges and missions. It is published by SohaGame, a leading game developer and publisher from Vietnam. The game was launched in 2022 and has been updated regularly with new features and content. The latest version is V2.0.1, which added more guns, maps, and modes. How did Gun X Mobile become the number one casual game in the App Store in Vietnam? How did it attract and retain millions of players worldwide? In this article, we will use the data and insights from AppGrowing to analyze Gun X Mobile’s ad strategy and performance.   01 Gun X Mobile’s Ad Reach and Exposure According to the data […]

Solitaire: Classic Card Games is one of the most popular card game apps in the world. It is developed by Tripledot Studios, a UK-based publisher that specializes in casual and hyper-casual games. The app has been ranking high on the Google Play charts in many countries, such as United States, Japan, Australia, etc. But how did it achieve such a global success? What are the smart advertising strategies that it used to attract and retain users? In this article, we will use the data and insights from AppGrowing to reveal the secrets behind Solitaire: Classic Card Games’ success and provide some tips for app marketers who want to follow its footsteps.   01 The Power of Diversified Ads   One […]

Harry Potter: Magic Awakened is a role-playing game that lets players create their own characters and explore the magical world of Harry Potter. The game is developed by Warner Bros. and Netease, publishers from the USA and China, and was officially launched on June 27, 2023. The game has received rave reviews from critics and fans alike, and has achieved impressive results in the global market. How did Harry Potter: Magic Awakened achieve such success? In this article, we will use AppGrowing to analyze the advertising intelligence of the game and reveal its secrets.   01 The Ads and Creatives of Harry Potter: Magic Awakened Source: AppGrowing According to the data monitored and collected by AppGrowing, Harry Potter: Magic Awakened […]

In this article, we will reveal the amazing story of how a Chinese casual game can win the Philippines market with its smart ads. We will show you the secrets of its advertising strategy and how you can apply them to your own game. We will also share with you the data and insights that can help you create and distribute better ads for your app. Source: AppGrowing We are talking about BingoPlus, a casual game published by AB Leisure Exponents. It is a fun and addictive game that lets you play bingo with your friends and win amazing prizes. The latest version is V2.0.0, which was released on 2023-07-03. According to the data monitored and collected by AppGrowing, BingoPlus […]

Casino games are one of the most popular and profitable genres in the mobile gaming industry. However, they also face fierce competition and challenges from various factors, such as regulations, cultural differences, and user preferences. How can a casino game stand out from the crowd and achieve success in a specific market? In this article, we will analyze the case of Boss Domino, a casino game published by BossGAME. We will use the advertising intelligence data provided by AppGrowing to explore how Boss Domino leveraged its ad creatives, media channels, and regional targeting to rank NO.1 in Indonesia on Google Play. Source: AppGrowing   01 Boss Domino: A Casino Game That Offers More Than Just Fun and Games   Boss […]

Thiếu Niên Anh Hùng is a role playing game that lets you explore a stunning fantasy world of martial arts and adventure. The game, developed and published by GAMOTA, a Vietnamese company, has been a smash hit in its home market and beyond. According to AppGrowing, It has climbed to the top of the App Store charts in Vietnam and created thousands of ads across different regions and media platforms. But how did Thiếu Niên Anh Hùng achieve such amazing results? How did it win over and keep millions of users with its advertising campaigns? In this article, we will use the data and insights from AppGrowing to reveal Thiếu Niên Anh Hùng’s advertising secrets.   01 A Snapshot of […]

Here is AppGrowing's analysis of the global mobile game advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, the global mobile advertising market continued its growth trend in June. Compared to May (May 2023 Review), the increase in ad volume, app volume, and creatives volume decelerated. The app volume in June 2023 was 24,774, a 3.5% MoM increase, slightly less than in May. Ad volume was 4.13M, a 10.8% MoM increase, and creatives volume was 1.08M+, up 4% MoM. Both ad and app volume peaked in the early days, with the highest number of ads and apps on June 2, at 870K+ and 12,723 respectively. The […]

MU: Trứng Vàng Vô Hạn is a role playing game that combines fantasy, adventure and social elements. It was published by VISION GAME, a Web3 publisher that aims to create decentralized and immersive gaming experiences. The game started pre-registration on June 14, 2023 and was officially launched on June 29, 2023. The latest version is V1.1.52. In less than two weeks after its launch, MU: Trứng Vàng Vô Hạn achieved remarkable results in the Vietnamese market. It ranked NO.1 in the Google Play charts on July 7, 2023. It also received positive reviews from users and critics, praising its graphics, gameplay and community features. How did MU: Trứng Vàng Vô Hạn achieve such success in a competitive and crowded market? […]

Garena Undawn is a Role Playing game that has taken the world by storm. It is published by Garena, a leading game developer and publisher from Singapore. And this game offers an immersive open-world survival experience with zombies, crafting, and co-op gameplay. The game was officially launched on 2023-06-27, after a successful pre-registration campaign that started on 2023-05-12. The latest version is V1.0.3. Source: AppGrowing How did Garena Undawn achieve such impressive results in such a competitive genre? What are the secrets behind its advertising intelligence and performance? In this article, we will analyze the data and content from AppGrowing  and reveal the key factors that contributed to Garena Undawn’s success, and how you can apply them to your own […]

Dragon Waifu: Thợ Săn Rồng is a popular anime game that lets players collect and train beautiful dragon girls in a fantasy world. The game was developed and published by Lai The Tung, a Vietnamese game studio, and was officially launched on June 25, 2023. Since then, it has been a huge success in the global market, especially in its home country, where it ranked NO.1 in the App Store charts on July 6, 2023. Souce: AppGrowing How did Dragon Waifu: Thợ Săn Rồng achieve such impressive results in such a short time? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing, an international marketing intelligence platform, to analyze […]