Vietnam is one of the most important and promising mobile game markets in Southeast Asia and even the world. According to Statista, the Vietnamese mobile game market revenue will reach $700M in 2023. The H1 2023 Global Mobile Game Advertising Report by AppGrowing points out that Vietnamese developers have made the Top 3 in both Game App Volume and Ad Volume. For mobile game developers and marketers, it's critical to follow the trends of Vietnam market, especially the ad campaigns of Vietnamese developers and publishers.   01 Amanotes: The Leading Vietnamese Publisher in Music & Hyper-Casual Mobile Games   Amanotes is the largest music mobile game publisher in Southeast Asia. The Vietnamese company specializes in creating and publishing interactive music […]

Đấu Thần Tuyệt Thế is a MMORPG game that has taken the Vietnamese market by storm. It was officially launched on August 10, 2023, and has quickly risen to the top of the App Store charts in Vietnam. How did this game achieve such a remarkable success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing to reveal the answers. Source: AppGrowing   Đấu Thần Tuyệt Thế: A MMORPG Game that Delivers an Immersive Experience   Đấu Thần Tuyệt Thế is a MMORPG published by Vplay from Vietnam. The game features a fantasy world with rich lore, diverse races, and epic battles. The game boasts stunning […]

Published by VGP, Vietnam's first post-doomsday style MMORPG Kỷ Nguyên GenZ (Gen Z Era) was released on July 13th. According to AppGrowing, the game has topped App Store and Google Play and consistently stayed in the top 20 and top 10 of each download chart respectively. Massive advertising made it the most advertised Vietnamese developer in the last 30 days. Source: AppGrowing   01 Ultimate Niche: Cyberpunk Art of Kỷ Nguyên GenZ   If someone says that Vietnamese mobile MMORPGs are ruled by Chinese-fantasy theme, no one will doubt it. But that doesn't mean that other themes and art styles can't win. In recent years, more genres of MMORPGs have been born in Vietnam, and some of them have gained […]

Chiến Thần AFK is a hot anime-style RPG game that has been making waves in the mobile gaming market. The game features idle gameplay, rich content, and stunning graphics that appeal to fans of anime and RPG genres. The game was published by VNG, a leading game publisher in Vietnam, and was officially launched on June 19, 2023. Since then, the game has been using various advertising strategies and channels to promote its brand and increase its user base. In this article, we will use AppGrowing to analyze the advertising strategy and performance of the game. Source: AppGrowing   01 How Chiến Thần AFK Creates and Distributes Its Ads According to the data monitored and collected by AppGrowing, Chiến Thần […]

Âm Dương Giới is a game that combines RPG and turn-based elements to create a unique and captivating combat system. The game features stunning 3D graphics and a rich story inspired by the world of yin and yang. The game was released on July 8, 2023 by Nota Studio, a publisher from Vietnam, and has quickly gained popularity among anime and RPG fans. How did it manage to stand out in the crowded and competitive mobile gaming market? In this report, we will use AppGrowing to reveal the smart advertising strategy of Âm Dương Giới. Source: AppGrowing   Ad Creatives: Video Rules with Horizontal and Square Formats   According to AppGrowing, Âm Dương Giới has created 2,626 ads in total […]

Strategy games are one of the most popular genres in the mobile gaming market, attracting millions of players who enjoy building their own empires, managing resources, and competing with others. However, with so many strategy games available, how can a new game stand out and attract users? In this article, we will use AppGrowing, a mobile advertising and marketing intelligence platform, to analyze the advertising strategy of Ant Legion: For The Swarm, a strategy game published by Funtap, a publisher from Vietnam.   01 How Ant Legion: For The Swarm Dominated the Vietnam Market   Ant Legion: For The Swarm is a strategy game that simulates the life of ants in the wild. Players can collect different ants from all […]

If you are a fan of role playing games, you may have heard of Thiên Thư Truyền Kỳ, a popular game that takes you to a fantasy world of martial arts and magic. But do you know how this game became so successful? In this article, we will reveal some of the secrets behind the game’s advertising strategy, based on the data collected and analyzed by AppGrowing, a leading platform for mobile app marketing intelligence.   01 How Thiên Thư Truyền Kỳ Dominated the Vietnam Market   One of the most impressive achievements of Thiên Thư Truyền Kỳ is that it ranked NO.1 in the Google Play charts in Vietnam on 2023-07-28, beating many other well-known games in the same […]

Chiến Giới 4D is a casual game that offers a thrilling and immersive experience of role-playing, action, and adventure. It was created and released by VPLAY, a Vietnamese game studio that focuses on developing high-quality mobile games for the global audience. The game has received rave reviews from players and critics alike, and has achieved impressive results in terms of downloads, revenue, and rankings. But how did Chiến Giới 4D manage to rise above the competition in the crowded and competitive casual game market? What are the secrets behind its advertising success? In this article, we will use the data and insights provided by AppGrowing to analyze the advertising strategies of Chiến Giới 4D and reveal some of the best […]

Biệt Đội Đùn Đùn is a popular action game developed and published by Funzy, a Vietnamese game studio. The game features a team of cute and chubby heroes who fight against evil forces in various scenarios. The game was officially launched on and has attracted millions of players in Vietnam and other countries. How did Biệt Đội Đùn Đùn achieve such success in a competitive market? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze the advertising strategies of Biệt Đội Đùn Đùn and reveal some tips for app developers and marketers.   01 Biệt Đội Đùn Đùn’s Advertising Overview   According to AppGrowing, Biệt Đội Đùn Đùn […]

Gun X Mobile is a casual game that lets you shoot your way through various challenges and missions. It is published by SohaGame, a leading game developer and publisher from Vietnam. The game was launched in 2022 and has been updated regularly with new features and content. The latest version is V2.0.1, which added more guns, maps, and modes. How did Gun X Mobile become the number one casual game in the App Store in Vietnam? How did it attract and retain millions of players worldwide? In this article, we will use the data and insights from AppGrowing to analyze Gun X Mobile’s ad strategy and performance.   01 Gun X Mobile’s Ad Reach and Exposure According to the data […]