Tây Du VNG: Đại Náo Tam Giới is a Role Playing game based on the classic Chinese novel Journey to the West. It was published by VNG, a leading game publisher from Vietnam. It started pre-registration on 2023-10-30 and was officially launched on 2023-11-11. The latest version is V1.3.39.

The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2023-11-26. It also entered the Top 10 in as well. How did it manage to do that? What are the secrets behind its advertising strategy and performance?

Source: AppGrowing

In this article, we will use AppGrowing’s data and insights to reveal the answers. AppGrowing is a professional mobile marketing intelligence platform that provides comprehensive and accurate data on app advertising, app store optimization, app trends, and app competitors. With AppGrowing, you can easily monitor and analyze the advertising activities and performance of any app in the global market.

01 How Tây Du VNG: Đại Náo Tam Giới Created a Massive Advertising Campaign

According to the data monitored and collected by AppGrowing, Tây Du VNG: Đại Náo Tam Giới has created 369 ads in total, covering 3 areas and 7 media. The majority of the ads were created in the period from 2023-10-24 to 2023-11-28, with a total of 309 ads, accounting for 91.91% of the overall ads.

Source: AppGrowing

The game adopted a diversified advertising strategy, using different formats and channels to reach its target audience. The most popular format was in-feed, which accounted for 45.63% of the total ads. In-feed ads are ads that appear within the content of a website or app, such as news feeds, social media feeds, or video feeds. They are designed to blend in with the surrounding content and provide a seamless user experience.

Source: AppGrowing

The game also used a lot of horizontal and square video ads, which accounted for 28.18% of the total ads. Horizontal and square video ads are ads that play a video clip to showcase the features and benefits of the game. They are more engaging and interactive than static ads, and can capture the attention and interest of the users.

The game also experimented with other formats, such as rewarded video, short video, and native. Native ads are ads that match the look and feel of the platform they appear on, such as app store ads or search ads.

Source: AppGrowing

The game chose to advertise mostly on Facebook and Instagram, which accounted for 30.03% of the total ads. Facebook and Instagram are two of the most popular and influential social media platforms in the world, with billions of active users. They offer a variety of ad formats and targeting options, as well as a large and diverse audience base. They are ideal platforms for game developers to promote their games and acquire new users. The game also advertised on other media, such as AdMob.

02 How Tây Du VNG: Đại Náo Tam Giới Optimized Its Advertising Creatives

Tây Du VNG: Đại Náo Tam Giới not only created a large number of ads, but also optimized its advertising creatives to attract and retain the users. The game used different creative strategies to highlight the features and advantages of the game, such as:

• Using the characters and scenes from the novel to create a familiar and immersive atmosphere for the players.
• Using dynamic and colorful graphics and animations to showcase the game’s high-quality visuals and effects.
• Using catchy and humorous slogans and captions to convey the game’s fun and playful tone.
• Using testimonials and ratings from the players to demonstrate the game’s popularity and credibility.
• Using incentives and rewards to motivate the users to download and play the game.

The game also tested and adjusted its creatives according to the feedback and performance of the ads. The game used AppGrowing’s data and insights to monitor and analyze the key metrics of the ads, such as impressions, clicks, conversions, cost, and ROI. The game then optimized its creatives based on the results, such as:

• Using different sizes and orientations of the videos to fit different devices and platforms.
• Using different lengths and speeds of the videos to capture different levels of attention and interest.
• Using different languages and subtitles to cater to different regions and markets.
• Using different elements and combinations of the creatives to find the best-performing ones.

03 Conclusion

Tây Du VNG: Đại Náo Tam Giới is a successful example of how to dominate the Role Playing game market with smart advertising. The game used AppGrowing’s data and insights to create and optimize a massive and diversified advertising campaign, covering different formats, channels, and regions. The game also used different creative strategies and techniques to highlight the features and advantages of the game, and to attract and retain the users.

If you want to learn more about mobile game advertising strategy and performance, or if you want to monitor and analyze the advertising activities and performance of any other app in the global market, you can visit AppGrowing’s official website and sign up for a free trial. AppGrowing is a professional mobile marketing intelligence platform that provides comprehensive and accurate data on app advertising, app store optimization, app trends, and app competitors. With AppGrowing, you can easily discover and replicate the best practices of the top apps in the industry, and grow your app business with confidence.