In March this year, AppGrowing observed that many new MMO games emerged in the global market in Q1, showing a strong momentum of revenue growth. This widely recognized red sea category seems to have become a hot spot of attention for global developers. Recently, a new MMO has emerged - Eskyfun's "神蹟：血舞者(Miracle: Blood Dancer)" broke into the app store revenue charts of Hong Kong, Macao and Taiwan market. This Korean-style MMO was officially launched on May 3, and basically maintained in the top 10 of Taiwan iOS revenue chart, once won the first place, overpowering "Honkai: Star Rail" "暮色双城" and other games.     At the same time as "神蹟：血舞者" broke through the Hong Kong, Macao and Taiwan market, Eskyfun […]

According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took the 1st in App Store ad ranking and 11th in Google Play, with a significant increase in advertising. Since 2022, Glaciers Game has been the "dark horse" in the industry. With weirdly hot "Doge Ads", Glaciers Game's X-hero has been revitalized after 2 years of release, and has not only reached the top of the app store in several countries/regions, but also contributed over 120 million in revenue, accounting for 46.21% of Glaciers Game's gaming revenue. The success of X-hero has proven the viability of the "Non-Core Gameplay + Doge" advertising strategy. Glaciers Game rapidly scaled up the replications, as represented by the […]

Recently, the most awaited new game is undoubtedly miHoYo's Honkai: Star Rail. The turn-based RPG has been available on April 26 on all platforms. According to AppGrowing, Honkai: Star Rail is already in the top 3 of the Google Play Pre-registration list. In the past 30 days, it has released over 2,000 sets of ad creatives, an extremely strong advertising campaign during the pre-registration period. Source: AppGrowing As the second globally released and console-ready game from miHoYo, Honkai: Star Rail is blessed with high expectations. Driven by massive advertising and a wide range of content marketing, it has officially announced that the game has exceeded 10M pre-registrations globally. From Genshin Impact to Honkai: Star Rail, miHoYo's global advertising and marketing strategy […]

According to AppGrowing, Habby's new game "SSSnaker"(Chinese:蛇蛇貪吃） has generated numerous new ads recently, and now won the Top 5 in the new product list. "SSSnaker" was launched on March 21, and its downloads and revenue have grown rapidly since then. On app store charts, the game has already reached the top of the iOS free charts in the Hong Kong, Macao, Taiwan and South Korea markets, second in Japan and ninth in the United States. In terms of revenue, "SSSnaker" has entered the top 10 iOS revenue chart in Taiwan. Considering that the game adopts a mixed monetization model, the actual income will be even higher.     Right after "Survivor.io", Habby has come up with another "Roguelite +" game. […]

Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game   2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]

State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game   2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]

Find Out - Hidden Objects is a mobile casual game developed by EYEWIND LIMITED. In this report on app intelligence, AppGrowing analyzes the marketing strategy of Find Out - Hidden Objects, including their advertising techniques and top-performing creatives. 1. Basic Information of Find Out - Hidden Objects App Name: Find Out - Hidden Objects Category: Casual Game Tags: - Developer: EYEWIND LIMITED Worldwide Release Date: Dec 22, 2019 Total ads as of today: 9,512 Check More Information about this game   2. Overall Advertising Trends of Find Out - Hidden Objects We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-15 ~ 2022-05-15   Advertising Format & Creative Type From the ads format, Playable accounts for 78.95%. In terms of ad creative type, Fullscreen Video accounts for 91.29%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-16, Find Out - Hidden Objects' proportion of networks impressions is placed as: This game uses Mintegral for advertising the most. Mintegral 67.45%, Chartboost 7.28%, Messenger 5.78%, Meta Audience Network 5.78%, Facebook 5.78%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Find Out - Hidden Objects In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   In terms of related ads, the most creative type of this game is Image. However, in […]

戀戀清庭:邂逅 is a mobile role-playing game developed by LUDOO GAMES. In this report on the app from China, AppGrowing analyzes the marketing strategy of 戀戀清庭:邂逅, including their advertising techniques and top-performing creatives. 1. Basic Information of 戀戀清庭:邂逅 App Name: 戀戀清庭:邂逅 Category: Role Playing Game Tags: Palace Harem Developer: LUDOO GAMES Worldwide Release Date: - Total ads as of today: 62,386 Check More Information about this game   2. Overall Advertising Trends of 戀戀清庭:邂逅 We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-15 ~ 2022-05-15   Advertising Format & Creative Type From the ads format, In-Feed accounts for 78.15%. In terms of ad creative type, Vertical Video accounts for 42.00%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-16, 戀戀清庭:邂逅's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.48%, Facebook 24.05%, Instagram 23.50%, Messenger 23.28%， Mintegral 1.74%.   Source: AppGrowing   3. Top 3 Ad Creatives Analysis of 戀戀清庭:邂逅 In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1       Ad Creative #2       Ad Creative #3     Through the above analysis, we can see that most […]

War Robots Multiplayer Battles is a mobile action shooter game developed by PIXONIC. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of War Robots Multiplayer Battles, including their advertising techniques and top-performing creatives. 1. Basic Information of War Robots Multiplayer Battles App Name: War Robots Multiplayer Battles Category: Action Game Tags: Shooter Developer: PIXONIC Worldwide Release Date: Aug 26, 2015 Total ads as of today: 47,764 Check More Information about this game   2. Overall Advertising Trends of War Robots Multiplayer Battles We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, Native accounts for 32.95%. In terms of ad creative type, Fullscreen Video accounts for 27.63%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, War Robots Multiplayer Battles' proportion of networks impressions is placed as: This game uses Admob and Meta Audience Network for advertising the most. Admob 46.06%, Meta Audience Network 17.69%, Facebook 11.60%, Instagram 11.06%, Messenger 11.05%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of War Robots Multiplayer Battles In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1       Ad Creative #2       Ad Creative #3     Through the above analysis, we can see that it has a variety of advertising formats and creative types, and none of them […]

Lightning Drift Racing is a mobile racing car game developed by huee. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of Lightning Drift Racing, including their advertising techniques and top-performing creatives. 1. Basic Information of Lightning Drift Racing App Name: Lightning Drift Racing Category: Racing Game Tags: Racing Car Developer: huee Worldwide Release Date: June 1, 2020 Total ads as of today: 6,952 Check More Information about this game   2. Overall Advertising Trends of Lightning Drift Racing We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.65%. In terms of ad creative type, Video accounts for 72.68%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, Lightning Drift Racing's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.05%, Facebook 25.00%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Lightning Drift Racing In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above ad creatives, we can get […]