when it comes to mobile games in Southeast Asia (SEA), it has the highest mobile revenue growth in the world.  How to capture the full mobile games marketing opportunity in Southeast Asia? In this post, we will take a look at major industry trends of mobile games in SEA, as well as local marketing strategies. Table of Contents: 1. Overview of Southeast Asia 2. Mobile Games in Southeast Asia 3. Local Marketing Strategies To get the full report of Mobile Games Marketing In Southeast Asia, please download it Here.   1. Overview of Southeast Asia Among the regional economic entities, Southeast Asia ranked No. 5 globally. The GDP would keep growing smoothly from the estimated year of 2016 till 2026. The amount of […]

With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience.

A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers. 

Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.

Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.

Gambling is illegal in most states of India, but there are games that can be played for real money. This article will introduce the top three games that pay real money in India.

According to the advertising data monitored by App Growing Global, taking Google Play as an example, after the news of the ban last year, TikTok did experience a period of rough patch in the United States, and the number of single-day ads dropped to double digits. Signs of a slight increase only appeared in late October, and the frequency of media buying of 200–300 ads per day has been maintained since then.

In these two lists, there are at least 9 games that can be confirmed coming from Chinese publishers, including Yaoji Technology, Doodle Mobile, Happy Elements and other well-known manufacturers, as well as many small and medium-sized manufacturers.

The scale of China’s online literature market reached 20.17 billion yuan in 2019, the scale of overseas markets reached 460 million yuan, and the number of overseas Chinese online literature users reached 31.935 million.