Chiến Thần AFK is a hot anime-style RPG game that has been making waves in the mobile gaming market. The game features idle gameplay, rich content, and stunning graphics that appeal to fans of anime and RPG genres. The game was published by VNG, a leading game publisher in Vietnam, and was officially launched on June 19, 2023. Since then, the game has been using various advertising strategies and channels to promote its brand and increase its user base. In this article, we will use AppGrowing to analyze the advertising strategy and performance of the game.

Source: AppGrowing

01 How Chiến Thần AFK Creates and Distributes Its Ads

According to the data monitored and collected by AppGrowing, Chiến Thần AFK has created 2,839 ads in total from June 2 to August 9, 2023. The ads cover 9 areas in Asia, America, and Europe, namely Japan, Hong Kong SAR, Taiwan of China, Indonesia, Vietnam, Canada, Mexico, Germany, and United Kingdom. The ads also run on 9 media platforms that are popular among mobile gamers, such as Facebook, Instagram, Facebook (FAN), AdMob, AppLovin, Unity Ads, Mintegral, Pangle, and Messenger.

The peak of ad volume in a single day was 694, which appeared on June 25, 2023. This was six days after the official launch of the game on June 19, 2023. This shows that Chiến Thần AFK was trying to boost its downloads and retention rate by increasing its ad frequency shortly after its launch.

Source: AppGrowing

The majority of the ads are created for the Vietnamese market, which is the home country of the publisher VNG. Vietnam accounts for 94.66% of the total ad volume, followed by Japan and Hong Kong of China with 2.48% and 1.51% respectively. The other areas have less than 1% of the ad volume each. This shows that Chiến Thần AFK is focusing on expanding its user base in its domestic market first before venturing into other regions.

Source: AppGrowing

The most used media platform for Chiến Thần AFK’s ads is AdMob, which is Google’s mobile advertising network. AdMob has 41.72% of the total ad volume, followed by Facebook Audience Network with 19.76%. The other media platforms have less than 15% of the ad volume each. This shows that Chiến Thần AFK is leveraging on the large reach and high quality of AdMob and Facebook Audience Network to attract more users to its game.

Source: AppGrowing

02 What Types of Ads Does Chiến Thần AFK Use

According to the data monitored and collected by AppGrowing, Chiến Thần AFK uses two main types of ads: Rewarded Video and Interstitial Video. Rewarded Video is a type of video ad that rewards users with in-game currency or items after watching the video. Interstitial Video is a type of video ad that appears between levels or scenes in a game.

Source: AppGrowing

Rewarded Video accounts for 49.39% of the total ad volume, followed by Interstitial Video with 27.09%.  This shows that Chiến Thần AFK is using video ads as its main form of advertising to showcase its gameplay and graphics to potential users.

Source: AppGrowing

The majority of the video ads are vertical videos that are optimized for mobile devices. Vertical videos account for 43.11% of the total ad volume, followed by horizontal and square videos with 36.41%. This shows that Chiến Thần AFK is adapting its video ads to fit different screen orientations and sizes.

03 How Does Chiến Thần AFK Design Its Ad Creatives

According to the data monitored and collected by AppGrowing, Chiến Thần AFK designs its ad creatives with various elements to attract users’ attention and interest. Some of the common elements are:

• Anime-style characters: The game features many anime-style characters that are appealing to fans of anime culture. The characters are drawn with colorful outfits, expressive faces, and distinctive personalities.
• Idle gameplay: The game emphasizes its idle gameplay that allows users to enjoy the game without spending too much time or effort. The game claims that users can get rich rewards even when they are offline or busy with other things.

Source: AppGrowing

• Rich content: The game boasts its rich content that includes various modes, quests, events, and stories. The game promises users a fun and immersive experience that will never get boring.
• Stunning graphics: The game showcases its stunning graphics that are powered by Unreal Engine 4. The game displays its realistic and detailed scenes, effects, and animations that enhance the visual quality of the game.

Source: AppGrowing

04 Conclusion

Chiến Thần AFK is a successful example of how to advertise an anime-style RPG game like a pro. The game uses various advertising strategies and channels to promote its brand and increase its user base. The game also uses different types of ads and formats to showcase its gameplay and graphics to potential users. The game also designs its ad creatives with various elements to attract users’ attention and interest. By using AppGrowing, we can easily analyze the advertising strategy and performance of Chiến Thần AFK, as well as other mobile apps or games in the market.