Township is a casual game that combines city-building and farming elements. It was developed by Playrix, a Russian game publisher that also created popular titles such as Gardenscapes and Homescapes. Township was first released in 2012 and has since grown into a global phenomenon with millions of players and fans. What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze Township’s advertising performance and strategies across different regions and media. 01 How Township Captivated Millions of Gamers Across the Globe with Its Diverse and Smart Ad Campaigns According to AppGrowing, Township has created 272,004 ads in total, covering 50 areas and 14 media. This shows that Township has […]

Gardenscapes is a casual game that combines match-3 puzzles with garden renovation. It was developed and published by Playrix, a Russian company that specializes in creating immersive and colorful games. Since its launch in 2016, Gardenscapes has become one of the most popular and successful games in the world, reaching millions of players across different regions and platforms. What is the secret behind Gardenscapes’ global success? In this case study, we will use the advertising intelligence data from AppGrowing to analyze the advertising strategies and tactics of Gardenscapes. 01 The Global Reach of Gardenscapes One of the most impressive aspects of Gardenscapes’ advertising performance is its global reach. According to AppGrowing, Gardenscapes has created 175,217 ads in total, covering 50 […]