Pokémon Sleep is a new simulation game that turns your sleep into entertainment. The game uses your smart device or Pokémon GO Plus + peripheral to track and record your sleep data, which affects the gameplay and the types of Pokémon you can encounter. The game was developed by SELECT BUTTON inc. and published by The Pokémon Company, a Japanese company that is responsible for the Pokémon franchise. The game was officially launched on July 14, 2023, after a week of pre-registration.     In this article, we will use the data monitored and collected by AppGrowing, a leading mobile app marketing intelligence platform, to analyze the advertising strategy and performance of Pokémon Sleep. We will look at the following […]