At the end of last month, LTGAMES established a new company, Keyin Technology, in Shenzhen, holding a 45% stake. The remaining shares are owned by Li Xinyu, who also heads LTGAMES's global short drama division.Notably, Li recently posted a job listing for a U.S.-based producer in Los Angeles. In fact, LTGAMES began laying the groundwork for this move back in October 2023, when it established Shenzhen Yunmeng Film & Television Technology Co., injecting RMB 3 million in capital. Less than three months later, its drama app, DramaLet, launched across multiple global markets. So, as a newcomer from the gaming sector, how has LTGAMES fared in the increasingly crowded short drama space? And what prompted this pivot at a time when […]

Since the sudden success of ReelShort last year, the "short drama app" has become a new trend, triggering numerous developers to explore for gold. The market scale is rapidly expanding and the media competition is white-hot. Today, content strategy and marketing campaigns are especially important for developers to win the short drama app category. Short drama apps are seeing new growth in 2024. Based on the global digital advertising data of short drama apps from January to February 2024 tracked by AppGrowing, this article analyzes the recent global advertising and market trends of short drama apps in terms of advertising trends, leading apps' competition and ad creatives. Based on the data, we have identified the following key trends and conclusions: […]

This year, the short drama market is growing faster than expected. In China's mainland, 《完蛋！我被美女包围了(Love Is All Around)》 became a dark horse in the form of "short dramas + game". In global market, with the emergence of several popular short dramas, the topic of "short drama marketing" has been on the rise, which is reminiscent of the "global Internet literature marketing" in 2021. As a professional global mobile marketing strategy platform, AppGrowing has witnessed the wave of global internet literature marketing. Recently, we have observed the strong trend of a group of short drama apps. AppGrowing data shows that ReelShort of Crazy Maple Studio, which is is a participant of COL Group, recently topped the USA iOS Entertainment Free Chart, […]