The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

Spider Fighting: Hero Game is a popular action game that lets players become a spider hero and fight against various enemies and bosses. The game was published by Zego Studio, a publisher from Vietnam, and has been updated to version V2.3.0 recently. Source: AppGrowing Spider Fighting: Hero Game has achieved remarkable success in the global market, thanks to its smart advertising strategy. In this article, we will use AppGrowing, an international marketing consultant, to analyze the advertising intelligence data of the game, and reveal how it managed to dominate the action game market with its ads.   01 Spider Fighting: Hero Game’s Ad Volume and Ad Format   According to the data monitored and collected by AppGrowing, Spider Fighting: Hero […]

Eggy Party is a casual game that has taken the Southeast Asian market by storm. It is a fun and addictive game that lets players hatch eggs, collect cute pets, and compete with friends. But how did this game achieve such impressive results in a short time? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing, a professional marketing intelligence platform, to reveal the secrets of Eggy Party’s success.   01 Eggy Party: A Fun and Addictive Casual Game by NetEase Eggy Party is a casual game published by NetEase, a leading game developer and publisher from China. It started pre-registration on 2023-08-09 and was officially launched on 2023-09-08. The latest version […]

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

LaLa Land: Lục Địa Bí Ẩn is a role playing game (RPG) that takes players to a mysterious continent full of adventure and fantasy. The game was published by VTC Mobile, a leading mobile game publisher in Vietnam, and was officially launched on August 7, 2023. Within a month, the game has achieved remarkable results in both domestic and overseas markets, thanks to its high-quality graphics, immersive gameplay, and effective advertising campaign. Source: AppGrowing In this article, we will use the data monitored and collected by AppGrowing to analyze how the game leveraged various media channels, ad formats, and creative strategies to promote its game and attract millions of players worldwide.   01 How LaLa Land: Lục Địa Bí Ẩn […]

Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three Kingdoms period. The game features stunning graphics, immersive gameplay, and rich historical elements. It was published by GameTimeOut, a Chinese game developer and publisher, on 2023-09-04. The game has achieved remarkable results in the Southeast Asian market, ranking No.1 in Vietnam, Singapore, and Thailand, and entering the Top 10 in Indonesia on the App Store charts. How did Among Heroes: Fantasy Samkok achieve such success in a competitive market? What are the secrets behind its advertising strategy? In this article, we will use the data monitored and collected by AppGrowing to analyze the advertising performance of Among Heroes: Fantasy Samkok […]