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Vietnam Games
Mobile Game Analysis

How 3Q Siêu Lầy Became the No.1 Card Game in Vietnam: A Case Study by AppGrowing

3Q Siêu Lầy is a card game that has taken Vietnam by storm. It is published by SohaGame, a leading game publisher in Vietnam, and has been topping the App Store charts since its launch. How did this game achieve such impressive results? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of 3Q Siêu Lầy and reveal the secrets behind its success.   01 3Q Siêu Lầy: A Card Game that Breaks the Rules and Tops the Charts   3Q Siêu Lầy is a card game that combines elements of strategy, humor, and social interaction. The game features various modes, such as solo, team, and guild battles, […]

2023年10月16日 0Comments 1533Browse 0Like App Growing Global Read more
Advertising Media Analysis

Latest Trend: Do Vietnamese Mobile Game Publishers prefer Facebook as before?

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

2023年10月16日 0Comments 1771Browse 0Like App Growing Global Read more
Mobile Game Analysis

Funtap's New Strategy Mobile Game Lục Giới AFK Sweeps Vietnam with Youthful Short Video Ad Strategy

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

2023年9月26日 0Comments 1994Browse 0Like App Growing Global Read more
Mobile Game Analysis

How Vô Địch Triệu Hoán Sư Became the Top Card Role Playing Game in Vietnam: A Case Study by AppGrowing

Vô Địch Triệu Hoán Sư is a card role playing game that has taken Vietnam by storm, ranking NO.1 in the App Store charts. How did it achieve such a feat? What are the secrets behind its advertising success? In this case study, AppGrowing will reveal the advertising strategy of the game, and show how it has outperformed its competitors in the market. Source: AppGrowing   01 How Vô Địch Triệu Hoán Sư Reached a Wide and Diverse Audience with Its Advertising Coverage and Media   Source: AppGrowing One of the key factors that contributed to Vô Địch Triệu Hoán Sư’s popularity is its extensive and strategic advertising coverage and media. According to the data from AppGrowing, the game has […]

2023年9月15日 0Comments 1387Browse 0Like App Growing Global Read more
Mobile Game Analysis

Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

2023年9月15日 0Comments 1948Browse 0Like App Growing Global Read more
Mobile Game Analysis

Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

2023年9月9日 0Comments 1554Browse 0Like App Growing Global Read more
Mobile Game Analysis

LaLa Land: Lục Địa Bí Ẩn - The Secrets Behind the Global Success of a Vietnamese RPG Game Revealed by AppGrowing

LaLa Land: Lục Địa Bí Ẩn is a role playing game (RPG) that takes players to a mysterious continent full of adventure and fantasy. The game was published by VTC Mobile, a leading mobile game publisher in Vietnam, and was officially launched on August 7, 2023. Within a month, the game has achieved remarkable results in both domestic and overseas markets, thanks to its high-quality graphics, immersive gameplay, and effective advertising campaign. Source: AppGrowing In this article, we will use the data monitored and collected by AppGrowing to analyze how the game leveraged various media channels, ad formats, and creative strategies to promote its game and attract millions of players worldwide.   01 How LaLa Land: Lục Địa Bí Ẩn […]

2023年9月8日 0Comments 1588Browse 0Like App Growing Global Read more
Mobile Game Analysis

Among Heroes: Fantasy Samkok - A Successful Role Playing Game with Effective Advertising Strategy

Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three Kingdoms period. The game features stunning graphics, immersive gameplay, and rich historical elements. It was published by GameTimeOut, a Chinese game developer and publisher, on 2023-09-04. The game has achieved remarkable results in the Southeast Asian market, ranking No.1 in Vietnam, Singapore, and Thailand, and entering the Top 10 in Indonesia on the App Store charts. How did Among Heroes: Fantasy Samkok achieve such success in a competitive market? What are the secrets behind its advertising strategy? In this article, we will use the data monitored and collected by AppGrowing to analyze the advertising performance of Among Heroes: Fantasy Samkok […]

2023年9月8日 0Comments 1608Browse 0Like App Growing Global Read more
Mobile Game Analysis

VNG's Metal Slug: Awakening Topped Asian Mobile Game Market with Smart Advertising

Metal Slug: Awakening is a role-playing game (RPG) based on the classic arcade shooter Metal Slug. It was developed by TiMi Studios, a subsidiary of Tencent Games, and published by VNG, a leading game publisher from Vietnam. The game was officially launched on August 20, 2023, after a month-long pre-registration period. It quickly became a hit in several regions, especially in Southeast Asia, where it topped the Google Play charts in eight countries. Source: AppGrowing How did Metal Slug: Awakening achieve such a remarkable success? What were the strategies and tactics behind its advertising campaign? In this article, we will use the data and insights from AppGrowing to reveal the secrets of Metal Slug: Awakening’s marketing success.   01 Metal […]

2023年8月28日 0Comments 4317Browse 0Like App Growing Global Read more
Regional Analysis

Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising Campaigns

Vietnam is one of the most important and promising mobile game markets in Southeast Asia and even the world. According to Statista, the Vietnamese mobile game market revenue will reach $700M in 2023. The H1 2023 Global Mobile Game Advertising Report by AppGrowing points out that Vietnamese developers have made the Top 3 in both Game App Volume and Ad Volume. For mobile game developers and marketers, it's critical to follow the trends of Vietnam market, especially the ad campaigns of Vietnamese developers and publishers.   01 Amanotes: The Leading Vietnamese Publisher in Music & Hyper-Casual Mobile Games   Amanotes is the largest music mobile game publisher in Southeast Asia. The Vietnamese company specializes in creating and publishing interactive music […]

2023年8月25日 0Comments 3238Browse 0Like App Growing Global Read more
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