AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

The Ultimate Guide to Thiên Thư Truyền Kỳ’s Advertising Strategy by AppGrowing

2023年7月30日 1299Browse 0Like 0Comments

If you are a fan of role playing games, you may have heard of Thiên Thư Truyền Kỳ, a popular game that takes you to a fantasy world of martial arts and magic. But do you know how this game became so successful? In this article, we will reveal some of the secrets behind the game’s advertising strategy, based on the data collected and analyzed by AppGrowing, a leading platform for mobile app marketing intelligence.

 

01 How Thiên Thư Truyền Kỳ Dominated the Vietnam Market

 

One of the most impressive achievements of Thiên Thư Truyền Kỳ is that it ranked NO.1 in the Google Play charts in Vietnam on 2023-07-28, beating many other well-known games in the same category. How did it manage to do that? According to AppGrowing, one of the key factors is the game’s extensive and effective advertising campaign in the Vietnamese market.

Source: AppGrowing

From 2023-05-02 to 2023-07-30, Thiên Thư Truyền Kỳ created 6,140 ads in total, covering 20 areas and 12 media. The majority of these ads were in the form of In-feed, which are native ads that blend in with the content of the app or website where they appear. This format can help increase user engagement and click-through rates, as well as avoid ad fatigue and banner blindness.

Source: AppGrowing

The game also used video ads as its main creative type, accounting for 37.08% of its total ads. Video ads can showcase the game’s stunning graphics, exciting gameplay, and rich features, as well as capture the attention and emotion of potential players. The game’s video ads were mainly horizontal and square, which are suitable for both landscape and portrait orientations.

Source: AppGrowing

The game also timed its ad volume strategically, reaching its peak on 2023-06-17 with 590 ads in a single day. This coincided with the launch of its latest version, V1.0.25, which introduced new content and updates to the game. By increasing its ad exposure on this day, the game was able to generate more buzz and attract more downloads.

 

02 How Thiên Thư Truyền Kỳ Expanded Its Global Presence

 

Besides Vietnam, Thiên Thư Truyền Kỳ also advertised in many other countries and regions. In total, the game has created 20,072 ads since its launch.

Source: AppGrowing

The game’s main advertising platform was Facebook (FAN), which accounted for 27.24% of its total ads. Facebook is one of the most popular and widely used social media platforms in the world, with over 2.9 billion monthly active users as of June 2021. By advertising on Facebook, Thiên Thư Truyền Kỳ was able to reach a large and diverse audience across different regions and demographics.

The game also leveraged other media platforms to diversify its ad channels and optimize its performance. Some of these platforms include TikTok (Pangle), Google AdMob (AdMob), Mintegral (Mintegral), and AppLovin (AppLovin). Each of these platforms has its own advantages and features that can help advertisers achieve their goals.

 


*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.

Follow AppGrowing's social media accounts or register immediately at AppGrowing to learn more mobile advertising insights.

  • LinkedIn: @AppGrowing
  • Twitter:@AppGrowing
  • Facebook: @AppGrowing

MORE:

  1. Every Hero - Ultimate Action | Mobile Game Ad Analysis Every Hero - Ultimate Action is a mobile action game developed by Feeling Game Company Ltd. In this report on...
  2. Lords Mobile: The Secrets Behind Its Global Success in Strategy Games: An In-depth Advertising Analysis - AppGrowing Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time...
  3. How X-hero Ranked NO.1 in Vietnam with Its Smart Advertising Strategy - Data Analysis by AppGrowing X-hero is a card game from China, which has received rave reviews for its stunning graphics, immersive sound effects, and...
  4. The Winning Strategy of ZingPlay - Game bài - Tien Len: A Case Study of Mobile Advertising for Casino Card Games Casino games are one of the most popular and profitable genres in the mobile gaming market. The global casino games...
Tags: MMORPG Mobile Game Advertising Vietnam Developers Vietnam Games
Last updated:2023年7月30日

App Growing Global

Global Mobile Ad Intelligence and Analysis Platform

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing NetEase's New Game Once Human Strategy Analysis | AppGrowing
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
New Open World Game Topped Pre-registration, Another Masterpiece by Nuverse AppGrowing White Paper: A Review of Mobile Game Advertising in 2024 Q1 Market Recovery? IGG, Yostar and Electric Soul Vigorously Advertised - May 2023 Global Mobile Game Advertising Review Harry Potter: Magic Awakened Mastered the Art of Advertising Dragon Waifu: Thợ Săn Rồng - New Anime Game Topped Vietnam App Store Zen Match | Mobile Game Ad Analysis
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.