AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

The Ultimate Guide to Thiên Thư Truyền Kỳ’s Advertising Strategy by AppGrowing

2023年7月30日 1356Browse 0Like 0Comments

If you are a fan of role playing games, you may have heard of Thiên Thư Truyền Kỳ, a popular game that takes you to a fantasy world of martial arts and magic. But do you know how this game became so successful? In this article, we will reveal some of the secrets behind the game’s advertising strategy, based on the data collected and analyzed by AppGrowing, a leading platform for mobile app marketing intelligence.

 

01 How Thiên Thư Truyền Kỳ Dominated the Vietnam Market

 

One of the most impressive achievements of Thiên Thư Truyền Kỳ is that it ranked NO.1 in the Google Play charts in Vietnam on 2023-07-28, beating many other well-known games in the same category. How did it manage to do that? According to AppGrowing, one of the key factors is the game’s extensive and effective advertising campaign in the Vietnamese market.

Source: AppGrowing

From 2023-05-02 to 2023-07-30, Thiên Thư Truyền Kỳ created 6,140 ads in total, covering 20 areas and 12 media. The majority of these ads were in the form of In-feed, which are native ads that blend in with the content of the app or website where they appear. This format can help increase user engagement and click-through rates, as well as avoid ad fatigue and banner blindness.

Source: AppGrowing

The game also used video ads as its main creative type, accounting for 37.08% of its total ads. Video ads can showcase the game’s stunning graphics, exciting gameplay, and rich features, as well as capture the attention and emotion of potential players. The game’s video ads were mainly horizontal and square, which are suitable for both landscape and portrait orientations.

Source: AppGrowing

The game also timed its ad volume strategically, reaching its peak on 2023-06-17 with 590 ads in a single day. This coincided with the launch of its latest version, V1.0.25, which introduced new content and updates to the game. By increasing its ad exposure on this day, the game was able to generate more buzz and attract more downloads.

 

02 How Thiên Thư Truyền Kỳ Expanded Its Global Presence

 

Besides Vietnam, Thiên Thư Truyền Kỳ also advertised in many other countries and regions. In total, the game has created 20,072 ads since its launch.

Source: AppGrowing

The game’s main advertising platform was Facebook (FAN), which accounted for 27.24% of its total ads. Facebook is one of the most popular and widely used social media platforms in the world, with over 2.9 billion monthly active users as of June 2021. By advertising on Facebook, Thiên Thư Truyền Kỳ was able to reach a large and diverse audience across different regions and demographics.

The game also leveraged other media platforms to diversify its ad channels and optimize its performance. Some of these platforms include TikTok (Pangle), Google AdMob (AdMob), Mintegral (Mintegral), and AppLovin (AppLovin). Each of these platforms has its own advantages and features that can help advertisers achieve their goals.

 


*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.

Follow AppGrowing's social media accounts or register immediately at AppGrowing to learn more mobile advertising insights.

  • LinkedIn: @AppGrowing
  • Twitter:@AppGrowing
  • Facebook: @AppGrowing

MORE:

  1. Every Hero - Ultimate Action | Mobile Game Ad Analysis Every Hero - Ultimate Action is a mobile action game developed by Feeling Game Company Ltd. In this report on...
  2. Lords Mobile: The Secrets Behind Its Global Success in Strategy Games: An In-depth Advertising Analysis - AppGrowing Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time...
  3. How X-hero Ranked NO.1 in Vietnam with Its Smart Advertising Strategy - Data Analysis by AppGrowing X-hero is a card game from China, which has received rave reviews for its stunning graphics, immersive sound effects, and...
  4. The Winning Strategy of ZingPlay - Game bài - Tien Len: A Case Study of Mobile Advertising for Casino Card Games Casino games are one of the most popular and profitable genres in the mobile gaming market. The global casino games...
Tags: MMORPG Mobile Game Advertising Vietnam Developers Vietnam Games
Last updated:2023年7月30日

App Growing Global

Global Mobile Ad Intelligence and Analysis Platform

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of 斗羅大陸:獵魂世界 | AppGrowing Advertising Strategy Analysis of YuYu Hakusho: Slugfest | AppGrowing Advertising Strategy Analysis of Saint Seiya Galaxy Soldiers | AppGrowing Wittle Defender Rakes in $2M in Two Weeks — Habby’s Winning Formula Delivers Again 【Exclusive Interview】From Vietnam to the World: Building a GenAI Photo App That Scales Advertising Strategy Analysis of Persona5: The Phantom X | AppGrowing
Bid Master模拟游戏广告投放策略全解析 | AppGrowingAdvertising Strategy Analysis of YuYu Hakusho: Slugfest | AppGrowingAdvertising Strategy Analysis of 斗羅大陸:獵魂世界 | AppGrowingSailing Age广告策略深度解析:角色扮演手游如何打响全球投放战役?| AppGrowing角色扮演手游《MU Immortal》如何借力信息流和Meta Ads实现爆量投放 | AppGrowingMay 2025 Non-gaming App Advertising Review
Moon Active Travel Town: Advertising Strategy Analysis | AppGrowing How Eggy Party Cracked the Southeast Asian Market with Smart Advertising - AppGrowing Insights May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad Spending Pro Plan is Newly Released! More Insights & Analytics for More Efficient Advertising Campaign How Kỳ Nữ Hoàng Cung 2 Became the Top Simulation Game in Vietnam with Smart Advertising Strategy - Insights from AppGrowing 戀戀清庭:邂逅 | Mobile Game Ad Analysis
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.