2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]
In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]
Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022. 01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]
Latin America mobile gaming market will approach 5.1 billion US dollars approximately in 2024 and revenue occupies 48% of the gaming industry. How to seize sufficient market opportunities in Latam? In this post, we will cast a light on mobile games in Latin America, as well as local marketing strategies. Table of Contents: 1. Overview of Latin America 2. Mobile Games in Latin America 3. Local Mobile Gaming Market Strategies To get the full report of the Mobile Gaming Market In Latin America, please download it Here. 1.Overview of Latin America 1.1 Geographical Division Primarily, the continent of Latin America refers to the south region of the United States of America. In general, Latin America contains the state of Mexico, Central America, the […]
when it comes to mobile games in Southeast Asia (SEA), it has the highest mobile revenue growth in the world. How to capture the full mobile games marketing opportunity in Southeast Asia? In this post, we will take a look at major industry trends of mobile games in SEA, as well as local marketing strategies. Table of Contents: 1. Overview of Southeast Asia 2. Mobile Games in Southeast Asia 3. Local Marketing Strategies To get the full report of Mobile Games Marketing In Southeast Asia, please download it Here. 1. Overview of Southeast Asia Among the regional economic entities, Southeast Asia ranked No. 5 globally. The GDP would keep growing smoothly from the estimated year of 2016 till 2026. The amount of […]
With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience.
A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers.
Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.
Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.
Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.