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White Paper

White Paper: Global Mobile Game Advertising in HI 2022

In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]

2022年8月10日 0Comments 4836Browse 0Like App Growing Global Read more
Data Reports

Worldwide Mobile Games Media Buying Data Digest in Q1 2022

Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022.   01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]

2022年5月9日 0Comments 4315Browse 0Like App Growing Global Read more
Data Reports

2022 Mobile Gaming Market for Latin America

Latin America mobile gaming market will approach 5.1 billion US dollars approximately in 2024 and revenue occupies 48% of the gaming industry. How to seize sufficient market opportunities in Latam? In this post, we will cast a light on mobile games in Latin America, as well as local marketing strategies. Table of Contents: 1. Overview of Latin America 2. Mobile Games in Latin America 3. Local Mobile Gaming Market Strategies   To get the full report of the Mobile Gaming Market In Latin America, please download it Here.   1.Overview of Latin America 1.1 Geographical Division Primarily, the continent of Latin America refers to the south region of the United States of America. In general, Latin America contains the state of Mexico, Central America, the […]

2022年3月21日 0Comments 6039Browse 0Like App Growing Global Read more
Mobile Game Analysis

Mobile Games Marketing in Southeast Asia

when it comes to mobile games in Southeast Asia (SEA), it has the highest mobile revenue growth in the world.  How to capture the full mobile games marketing opportunity in Southeast Asia? In this post, we will take a look at major industry trends of mobile games in SEA, as well as local marketing strategies. Table of Contents: 1. Overview of Southeast Asia 2. Mobile Games in Southeast Asia 3. Local Marketing Strategies To get the full report of Mobile Games Marketing In Southeast Asia, please download it Here.   1. Overview of Southeast Asia Among the regional economic entities, Southeast Asia ranked No. 5 globally. The GDP would keep growing smoothly from the estimated year of 2016 till 2026. The amount of […]

2022年3月13日 0Comments 7870Browse 0Like App Growing Global Read more
Data Reports

Vietnamese mobile game market trends

With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience.

2022年3月2日 0Comments 5388Browse 0Like App Growing Global Read more
Data Reports

2021 Mobile Games Advertising White Paper

A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers. 

2022年1月24日 0Comments 5784Browse 0Like App Growing Global Read more
Data Reports

How to Advertise Your App: A Case Study of TikTok

Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.

2022年1月13日 0Comments 4937Browse 0Like App Growing Global Read more
Data Reports

Casual Mobile Game Ads Idea in 2022

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.

2021年12月21日 0Comments 7055Browse 0Like App Growing Global Read more
Data Reports

Squid Game - The Latest Hyper Casual Currency Craze

Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.

2021年11月3日 0Comments 5190Browse 0Like App Growing Global Read more
Data Reports

Real Money Gaming: The Trending Game in India

Gambling is illegal in most states of India, but there are games that can be played for real money. This article will introduce the top three games that pay real money in India.

2021年9月24日 0Comments 13572Browse 0Like App Growing Global Read more
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