AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing

2023年9月9日 1496Browse 0Like 0Comments

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success.

Source: AppGrowing

 

01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions

 

According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, India, Pakistan, Bangladesh, Nepal, Sri Lanka, Myanmar, Cambodia, Laos, Brunei, Hong Kong, Taiwan, Macau, Japan, South Korea, China, Mongolia, Australia, New Zealand, United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru, Venezuela, Ecuador, Bolivia, Paraguay, Uruguay, United Kingdom, France, Germany, Italy, and Spain.

Source: AppGrowing

Taking 2023-09-06 App Store charts for instance, the game ranked NO.1 in Role Playing category in Vietnam. It also entered the Top 10 in Role Playing category in Thailand, Indonesia, Malaysia , Singapore, Philippines, India, Pakistan.

 

02 How Song Kiếm Loạn Vũ Utilized Video Ads to Showcase Its Game Quality and Features

 

Source: AppGrowing

From 2023-06-10 to 2023-09-07, the game created 885 ads in total, around 99.44% of which are in the form of in-feed. Ad creatives are mainly horizontal video. Its proportion is around 69.15%. The peak of ad volume in a single day was 218, which appeared on 2023-09-07.

Source: AppGrowing

Song Kiếm Loạn Vũ so far advertised mostly on Facebook, with a total of 880 ads. The ads are mainly targeted at male users aged 18-34, who are interested in RPG games or martial arts genres. The ads use catchy slogans to attract users’ attention. The ads also showcase the game’s features such as stunning graphics, realistic combat effects, diverse character customization options, rich storylines and quests, social interactions and guild wars.

Source: AppGrowing

 

03 How Song Kiếm Loạn Vũ Adapted Its Advertising Strategy to Different Markets and Media

 

Based on the data and content from AppGrowing, we can infer that the game has adopted a successful advertising strategy that has helped it achieve high rankings and popularity in various markets.

First of all, it has chosen a niche but appealing theme for its game: martial arts and swordsmanship. This theme resonates well with the cultural background and preferences of many Asian users who are familiar with the genre from novels or movies. Moreover, this theme also attracts some Western users who are curious about the exotic and mystical aspects of Eastern culture.

Source: AppGrowing

Secondly, it has leveraged the power of video ads to showcase its game quality and features. Video ads are more effective than static images or text ads in capturing users’ attention and interest. Video ads can also demonstrate the gameplay mechanics and scenarios more vividly and realistically than other formats. By using video ads as its main creative type, the game has increased its chances of converting potential users into actual players.

Thirdly, it has adopted a flexible and dynamic advertising strategy that adapts to different markets and media. The game has covered a wide range of areas and media to reach a large and diverse audience.

 

04 Conclusion and Recommendations

 

In conclusion, Song Kiếm Loạn Vũ is a role-playing game that has achieved remarkable results in the global market with its appealing theme, high-quality video ads, and flexible advertising strategy. AppGrowing is a mobile advertising intelligence platform that provides comprehensive and accurate data and analysis of mobile ad campaigns across various media and regions. AppGrowing helps advertisers, publishers, and agencies to gain insights and inspiration from the best practices of their competitors and peers, and to optimize their marketing ROI.

MORE:

  1. How Vô Địch Triệu Hoán Sư Became the Top Card Role Playing Game in Vietnam: A Case Study by AppGrowing Vô Địch Triệu Hoán Sư is a card role playing game that has taken Vietnam by storm, ranking NO.1 in...
  2. Among Heroes: Fantasy Samkok - A Successful Role Playing Game with Effective Advertising Strategy Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three...
  3. Harry Potter: Magic Awakened Mastered the Art of Advertising Harry Potter: Magic Awakened is a role-playing game that lets players create their own characters and explore the magical world...
  4. Twisted Tangle: A Puzzle Game that Mastered the Art of Advertising Twisted Tangle is a Puzzle game that challenges players to untangle colorful ropes in various shapes and patterns. The game...
Tags: MMORPG Mobile Game Advertising Southeast Asia Vietnam Developers Vietnam Games
Last updated:2023年9月25日

App Growing Global

Global Mobile Ad Intelligence and Analysis Platform

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing NetEase's New Game Once Human Strategy Analysis | AppGrowing April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
Vizta Games' New Strategy Game Strategy Analysis | AppGrowing How Doomsday: Last Survivors Conquered the Global Strategy Game Market with Smart Advertising Lilith Games' New SLG Palmon: Survival Strategy Analysis | AppGrowing 2022 Mobile Gaming Market for Latin America Latest Trend: Do Vietnamese Mobile Game Publishers prefer Facebook as before? A Comprehensive Review of Chinese Novel Publishers
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.