Here is AppGrowing's analysis of the global mobile App advertising markets in July 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Like the mobile games, in July, both the Ad and App volume of global non-game Apps declined. Overall, App volume in July 2023 was 25,248, a decrease of 6.63% compared with June. Ad volume was 3.82M+, a significant drop of 31.26% MoM. On the contrary, ad creative volume kept growing at 1.56M+, up 12.47% compared to June. The peak of ad and app volume appeared in the late July, with the highest ad volume and app volume on July 24th, with the former exceeding 930K and the latter being […]

Family Farm Adventure is a manage game that lets players explore a tropical island and restore its beauty. The game is developed and published by Century Games, a Chinese company that specializes in casual and simulation games. Family Farm Adventure has been a hit among global audiences, reaching the top charts in many countries and regions. How did the game achieve such success? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of Family Farm Adventure and reveal some insights and tips for game developers and marketers. Source: AppGrowing   How Family Farm Adventure Dominated the Global Charts   According to the data monitored and collected by […]

Rise of Kingdoms is a strategy game that allows players to create their own civilizations and battle with other players in real-time. The game features historical commanders, diverse cultures, and immersive gameplay. It is developed and published by Lilith Games, a Chinese company that also produces other hit titles such as AFK Arena and Warpath. Source: AppGrowing As one of the most successful strategy games in the global market, Rise of Kingdoms has a strong and effective advertising strategy that helps it attract and retain players. In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to analyze the advertising data and trends of Rise of Kingdoms, and reveal its secrets of success.   01 How many […]

X-hero is a card game from China, which has received rave reviews for its stunning graphics, immersive sound effects, and addictive gameplay. What made X-hero so successful? How did it use its smart advertising strategy to rank NO.1 in Vietnam? In this article, we will use the data analysis provided by AppGrowing to reveal the secrets behind X-hero’s advertising success.   01 X-hero’s Smart Advertising Strategy in Vietnam   According to AppGrowing, X-hero has created 899 ads in total, covering 2 areas and 7 media. The game has targeted Vietnam, where it ranked NO.1 in the Google Play charts on 2023-07-22. This shows that X-hero has a clear target market and a strong localization strategy. 02 Choosing the Right Ad […]

Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]

In this article, we will reveal the amazing story of how a Chinese casual game can win the Philippines market with its smart ads. We will show you the secrets of its advertising strategy and how you can apply them to your own game. We will also share with you the data and insights that can help you create and distribute better ads for your app. Source: AppGrowing We are talking about BingoPlus, a casual game published by AB Leisure Exponents. It is a fun and addictive game that lets you play bingo with your friends and win amazing prizes. The latest version is V2.0.0, which was released on 2023-07-03. According to the data monitored and collected by AppGrowing, BingoPlus […]