Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]

In this article, we will reveal the amazing story of how a Chinese casual game can win the Philippines market with its smart ads. We will show you the secrets of its advertising strategy and how you can apply them to your own game. We will also share with you the data and insights that can help you create and distribute better ads for your app. Source: AppGrowing We are talking about BingoPlus, a casual game published by AB Leisure Exponents. It is a fun and addictive game that lets you play bingo with your friends and win amazing prizes. The latest version is V2.0.0, which was released on 2023-07-03. According to the data monitored and collected by AppGrowing, BingoPlus […]