Gardenscapes is a casual game that combines match-3 puzzles with garden renovation. It was developed and published by Playrix, a Russian company that specializes in creating immersive and colorful games. Since its launch in 2016, Gardenscapes has become one of the most popular and successful games in the world, reaching millions of players across different regions and platforms. What is the secret behind Gardenscapes’ global success? In this case study, we will use the advertising intelligence data from AppGrowing to analyze the advertising strategies and tactics of Gardenscapes. 01 The Global Reach of Gardenscapes One of the most impressive aspects of Gardenscapes’ advertising performance is its global reach. According to AppGrowing, Gardenscapes has created 175,217 ads in total, covering 50 […]

miHoYo launched the hit mobile game Honkai: Star Rail in April and attracted global gamers' attention. A month later, on May 17, another adventure game, Light of Thel: New Era, was officially released in Southeast Asia and then topped the game charts in several countries. According to AppGrowing, this mobile MMORPG, published by Chinese developer LR Games, conducted a massive advertising campaign for the last 30 days and overpowered such hugely popular games as Coin Master and Honkai: Star Rail to lead the ad volume charts. Source: AppGrowing In 2019, this anime-themed game was first released in Mainland China, and has entered Hong Kong, Macau & Taiwan of China, Japan, Korea, Europe, and North America over the past 4 years […]

MMORPG mobile games are one of the most popular categories in Vietnam. According to Sensor Tower, MMORPGs have always led the Vietnamese mobile game market. In June 2023, Hoa Kiếm Mobile, a new game officially released by local Vietnamese game developer Funtap, won the Top 1 of the App Store game chart at the beginning of its beta test. According to AppGrowing, the game ran massive advertising campaigns in its pre-registration and early launch period, which was a major reason why it managed to win among popular games from well-known developers such as VNG and VTC. Source: AppGrowing Hoa Kiếm Mobile is a typical Chinese Fantasy MMORPG with "swordplay" as the main selling point, allowing players to choose from 5 […]

Sports games are one of the most popular and competitive genres in the mobile gaming market. According to data.ai, sports games accounted for 6.2% of global downloads and 4.5% of global consumer spend in 2022. To stand out from the crowd, sports game publishers need to adopt smart and creative advertising strategies that can attract and retain players. In this article, we will analyze how Dream League Soccer 2023, a sports game published by First Touch Games, a publisher from United Kingdom, uses AppGrowing’s advertising intelligence platform to monitor and optimize its global campaigns. We will also share some insights and tips on how to create successful sports advertising campaigns based on the latest trends and data.   01 Dream […]

Hoa Kiếm Mobile is a 3D action MMORPG game developed by Funtap, a leading game publisher in Vietnam. The game is set in the historical period of the Tang Dynasty, featuring stunning graphics, diverse gameplay modes, and rich cultural elements. Hoa Kiếm Mobile was launched in June 2023 and quickly became one of the most popular games in the country, ranking No.1 on the App Store charts. How did Funtap achieve such impressive results in a competitive market? One of the key factors was their creative and effective advertising strategy, which leveraged the power of video ads to showcase the game’s features and appeal to gamers. In this article, we will analyze the ad creatives and performances of Hoa Kiếm […]

Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time battles. The game is published by IGG, a leading gaming company in China that has over 300 million registered users worldwide. The game has a 4.4 star rating on Google Play and has over 100 million downloads. In this article, we will analyze the advertising intelligence data of Lords Mobile collected by AppGrowing and try to identify the possible reasons behind the data and provide some suggestions for improving the marketing strategies of strategy mobile games.     01 How Lords Mobile Floods the World with Ads   According to AppGrowing, Lords Mobile has created 279,140 ads in total, covering […]

Junglee Rummy Cash Game Online is a popular card game app that offers exciting rummy cash games to players in India. The app is published by Junglee Games, a leading gaming company in India that has over 6 crore players on its platform. In this article, we will analyze the advertising intelligence data of Junglee Rummy Cash Game Online collected by AppGrowing and try to identify the possible reasons behind the data and provide some suggestions for improving this kind of games' marketing strategies.     01 How Much Does Junglee Rummy Cash Game Online Spend on Ads?   According to AppGrowing, Junglee Rummy Cash Game Online has created 25582 ads in total, covering 9 areas and 6 media. The […]

MONOPOLY GO! has been a huge hit since its launch in March 2023. It has created 27,349 ads in total, covering 49 areas and 14 media. It has also topped the App Store charts in 23 countries and regions, and entered the Top 10 in 28 more. How did MONOPOLY GO! achieve such impressive results with its advertising strategy? What are the secrets behind its ad creatives, media channels, and regional markets? Here's an in-depth analysis by AppGrowing. We will also provide some suggestions for other Family game developers who want to learn from its success.   01 The Dominance of In-feed Ads and Image Creatives   MONOPOLY GO! is a Family game that brings the classic board game to […]

Merge Mansion is a mobile puzzle-solving game developed by Metacore Games Oy. In this mobile game advertising report, AppGrowing analyzes the marketing strategy of Merge Mansion, including its advertising techniques and top-performing creatives. 1. Basic Information of Merge Mansion App Name: Merge Mansion Category: Puzzle Game Tags: - Developer: Metacore Games Oy Worldwide Release Date: Sep 16, 2020 Total ads as of today: 9,039 Check More Information about this game   2. Overall Advertising Trends of Merge Mansion We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-18 ~ 2022-04-18   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 49.69%. In terms of ad creative type,  Fullscreen Video accounts for 61.98%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Merge Mansion's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.81%, Admob 18.44%, Facebook 16.70%, Unity Ads 13.86%, Instagram 12.02%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Merge Mansion In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2   Ad Creative #3   Through the above analysis, we can see that most of these ad creatives consist of plots and interactions of the two characters on the icon, with game elements like Merge and  Mystery, which arouse users' […]