Tiên Lữ Kỳ Duyên is a MMORPG game that takes players to a fantasy world of immortal cultivation and epic battles. The game has been well-received by Vietnamese players since its launch on July 11, 2023, ranking No.1 in the App Store charts. How did Tiên Lữ Kỳ Duyên achieve such success? What are the secrets behind its advertising strategy and performance? In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to reveal some insights and trends of Tiên Lữ Kỳ Duyên’s advertising campaign.   01 Overview of Tiên Lữ Kỳ Duyên’s Advertising Campaign   According to the data monitored and collected by AppGrowing, Tiên Lữ Kỳ Duyên has created 541 ads in total, covering 5 […]

Chiến Giới 4D is a casual game that offers a thrilling and immersive experience of role-playing, action, and adventure. It was created and released by VPLAY, a Vietnamese game studio that focuses on developing high-quality mobile games for the global audience. The game has received rave reviews from players and critics alike, and has achieved impressive results in terms of downloads, revenue, and rankings. But how did Chiến Giới 4D manage to rise above the competition in the crowded and competitive casual game market? What are the secrets behind its advertising success? In this article, we will use the data and insights provided by AppGrowing to analyze the advertising strategies of Chiến Giới 4D and reveal some of the best […]

Biệt Đội Đùn Đùn is a popular action game developed and published by Funzy, a Vietnamese game studio. The game features a team of cute and chubby heroes who fight against evil forces in various scenarios. The game was officially launched on and has attracted millions of players in Vietnam and other countries. How did Biệt Đội Đùn Đùn achieve such success in a competitive market? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze the advertising strategies of Biệt Đội Đùn Đùn and reveal some tips for app developers and marketers.   01 Biệt Đội Đùn Đùn’s Advertising Overview   According to AppGrowing, Biệt Đội Đùn Đùn […]

Gun X Mobile is a casual game that lets you shoot your way through various challenges and missions. It is published by SohaGame, a leading game developer and publisher from Vietnam. The game was launched in 2022 and has been updated regularly with new features and content. The latest version is V2.0.1, which added more guns, maps, and modes. How did Gun X Mobile become the number one casual game in the App Store in Vietnam? How did it attract and retain millions of players worldwide? In this article, we will use the data and insights from AppGrowing to analyze Gun X Mobile’s ad strategy and performance.   01 Gun X Mobile’s Ad Reach and Exposure According to the data […]

Solitaire: Classic Card Games is one of the most popular card game apps in the world. It is developed by Tripledot Studios, a UK-based publisher that specializes in casual and hyper-casual games. The app has been ranking high on the Google Play charts in many countries, such as United States, Japan, Australia, etc. But how did it achieve such a global success? What are the smart advertising strategies that it used to attract and retain users? In this article, we will use the data and insights from AppGrowing to reveal the secrets behind Solitaire: Classic Card Games’ success and provide some tips for app marketers who want to follow its footsteps.   01 The Power of Diversified Ads   One […]

Harry Potter: Magic Awakened is a role-playing game that lets players create their own characters and explore the magical world of Harry Potter. The game is developed by Warner Bros. and Netease, publishers from the USA and China, and was officially launched on June 27, 2023. The game has received rave reviews from critics and fans alike, and has achieved impressive results in the global market. How did Harry Potter: Magic Awakened achieve such success? In this article, we will use AppGrowing to analyze the advertising intelligence of the game and reveal its secrets.   01 The Ads and Creatives of Harry Potter: Magic Awakened Source: AppGrowing According to the data monitored and collected by AppGrowing, Harry Potter: Magic Awakened […]

In this article, we will reveal the amazing story of how a Chinese casual game can win the Philippines market with its smart ads. We will show you the secrets of its advertising strategy and how you can apply them to your own game. We will also share with you the data and insights that can help you create and distribute better ads for your app. Source: AppGrowing We are talking about BingoPlus, a casual game published by AB Leisure Exponents. It is a fun and addictive game that lets you play bingo with your friends and win amazing prizes. The latest version is V2.0.0, which was released on 2023-07-03. According to the data monitored and collected by AppGrowing, BingoPlus […]

Casino games are one of the most popular and profitable genres in the mobile gaming industry. However, they also face fierce competition and challenges from various factors, such as regulations, cultural differences, and user preferences. How can a casino game stand out from the crowd and achieve success in a specific market? In this article, we will analyze the case of Boss Domino, a casino game published by BossGAME. We will use the advertising intelligence data provided by AppGrowing to explore how Boss Domino leveraged its ad creatives, media channels, and regional targeting to rank NO.1 in Indonesia on Google Play. Source: AppGrowing   01 Boss Domino: A Casino Game That Offers More Than Just Fun and Games   Boss […]

Thiếu Niên Anh Hùng is a role playing game that lets you explore a stunning fantasy world of martial arts and adventure. The game, developed and published by GAMOTA, a Vietnamese company, has been a smash hit in its home market and beyond. According to AppGrowing, It has climbed to the top of the App Store charts in Vietnam and created thousands of ads across different regions and media platforms. But how did Thiếu Niên Anh Hùng achieve such amazing results? How did it win over and keep millions of users with its advertising campaigns? In this article, we will use the data and insights from AppGrowing to reveal Thiếu Niên Anh Hùng’s advertising secrets.   01 A Snapshot of […]

Here is AppGrowing's analysis of the global mobile game advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, the global mobile advertising market continued its growth trend in June. Compared to May (May 2023 Review), the increase in ad volume, app volume, and creatives volume decelerated. The app volume in June 2023 was 24,774, a 3.5% MoM increase, slightly less than in May. Ad volume was 4.13M, a 10.8% MoM increase, and creatives volume was 1.08M+, up 4% MoM. Both ad and app volume peaked in the early days, with the highest number of ads and apps on June 2, at 870K+ and 12,723 respectively. The […]