Tây Du VNG: Đại Náo Tam Giới is a Role Playing game based on the classic Chinese novel Journey to the West. It was published by VNG, a leading game publisher from Vietnam. It started pre-registration on 2023-10-30 and was officially launched on 2023-11-11. The latest version is V1.3.39. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2023-11-26. It also entered the Top 10 in as well. How did it manage to do that? What are the secrets behind its advertising strategy and performance? Source: AppGrowing In this article, we will use AppGrowing’s data and insights to reveal the answers. AppGrowing is a professional mobile marketing intelligence platform that provides […]

Ngự Long Tại Thiên Mobile is a thrilling and immersive action game that has taken the Vietnamese market by storm. The game is published by VGP, a leading game publisher in Vietnam, and has recently updated to V4.0, which brings more exciting features and challenging gameplay. But how did the game achieve such a remarkable success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing to reveal some of the key insights and data about the game’s advertising performance.   01 Ngự Long Tại Thiên Mobile: The King of the App Store Charts in Vietnam   According to the data monitored and collected by AppGrowing, Ngự Long Tại Thiên Mobile has been consistently ranking high on the App Store charts in Vietnam. […]

3Q Siêu Lầy is a card game that has taken Vietnam by storm. It is published by SohaGame, a leading game publisher in Vietnam, and has been topping the App Store charts since its launch. How did this game achieve such impressive results? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of 3Q Siêu Lầy and reveal the secrets behind its success.   01 3Q Siêu Lầy: A Card Game that Breaks the Rules and Tops the Charts   3Q Siêu Lầy is a card game that combines elements of strategy, humor, and social interaction. The game features various modes, such as solo, team, and guild battles, […]

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

Vô Địch Triệu Hoán Sư is a card role playing game that has taken Vietnam by storm, ranking NO.1 in the App Store charts. How did it achieve such a feat? What are the secrets behind its advertising success? In this case study, AppGrowing will reveal the advertising strategy of the game, and show how it has outperformed its competitors in the market. Source: AppGrowing   01 How Vô Địch Triệu Hoán Sư Reached a Wide and Diverse Audience with Its Advertising Coverage and Media   Source: AppGrowing One of the key factors that contributed to Vô Địch Triệu Hoán Sư’s popularity is its extensive and strategic advertising coverage and media. According to the data from AppGrowing, the game has […]

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

LaLa Land: Lục Địa Bí Ẩn is a role playing game (RPG) that takes players to a mysterious continent full of adventure and fantasy. The game was published by VTC Mobile, a leading mobile game publisher in Vietnam, and was officially launched on August 7, 2023. Within a month, the game has achieved remarkable results in both domestic and overseas markets, thanks to its high-quality graphics, immersive gameplay, and effective advertising campaign. Source: AppGrowing In this article, we will use the data monitored and collected by AppGrowing to analyze how the game leveraged various media channels, ad formats, and creative strategies to promote its game and attract millions of players worldwide.   01 How LaLa Land: Lục Địa Bí Ẩn […]

Metal Slug: Awakening is a role-playing game (RPG) based on the classic arcade shooter Metal Slug. It was developed by TiMi Studios, a subsidiary of Tencent Games, and published by VNG, a leading game publisher from Vietnam. The game was officially launched on August 20, 2023, after a month-long pre-registration period. It quickly became a hit in several regions, especially in Southeast Asia, where it topped the Google Play charts in eight countries. Source: AppGrowing How did Metal Slug: Awakening achieve such a remarkable success? What were the strategies and tactics behind its advertising campaign? In this article, we will use the data and insights from AppGrowing to reveal the secrets of Metal Slug: Awakening’s marketing success.   01 Metal […]